1. Data we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Identity and contact | Name, mobile number, email | You, when you sign up or order |
| Delivery | Address, landmarks, map pin, delivery notes | You |
| Location | The precise location of your phone, only when you tap "Use my current location" to set your delivery spot. We do not track your location in the background | Your phone, with your permission |
| Date of birth | Day and month, if you give it for the birthday offer | You |
| Orders | Items bought, amounts, order history, Blynk Points and Blynk Wallet balance | Your use of the Platform |
| Payment | Payment method, transaction reference (not full card numbers) | You and our payment provider |
| Reloads and bills | Mobile, account or DTH numbers you enter | You |
| Device and usage | IP address, browser, device type, pages viewed, cookies | Your device, Google Tag Manager and analytics tools |
| Appointments | Name, phone number and notes for a doctor or dental appointment you book through the app | You |
| Ratings and requests | Star ratings and comments on an order, products you ask us to stock, feedback you send | You |
| Notifications | A device token, so we can send you order updates and offers you agreed to | Your phone, with your permission |
| Communications | Calls, WhatsApp messages, support requests | You |
| Seller applications | Shop name, your name, phone number, town, what you sell, and an email or message if you add one | You, when you apply at blynk.lk/seller |
2. How we use it
1. To process, confirm and deliver your orders, including calling you before packing. 2. To take payment, issue refunds to your Blynk Wallet and manage Blynk Points. While a delivery is on its way, to show you your rider's position on the map and an estimated arrival time. 3. To process mobile reloads and bill payments you request. 4. To provide customer support and handle returns and complaints. 5. To prevent fraud and keep the Platform secure. 6. To improve our product range, app and service using usage data. 7. To send offers and updates by SMS, WhatsApp, email or app notification, only if you agree. You can opt out at any time. 8. To show you Blynk ads on other websites and social media (remarketing), through cookies, unless you opt out (see section 6, Advertising and measurement). 9. To meet legal, tax and accounting duties.
3. Legal basis
We use your data because it is needed to perform our contract with you (your orders), to meet legal obligations, for our legitimate interests in running and securing the business, or with your consent (marketing and non-essential cookies). You may withdraw consent at any time.
6. Advertising and measurement
On our website and web app (blynk.lk) we use Google Tag Manager, Google Analytics, Google Ads and the Meta (Facebook and Instagram) Pixel. We use them to count visits, to see which products people look at, and to show our products to people who looked at them, for example in their Facebook or Instagram feed.
What these tools receive:
- The pages and products you view and the words you search for
- When you add something to your cart, start checkout or place an order: the products, quantities and the order total
- Cookies and identifiers from your browser or device, such as your browser and device type, your IP address and the ad you clicked to reach us
What they do not receive: payment card details (we never see them), and your name, phone number, email address or delivery address. If you are signed in, they get only a scrambled code that cannot be turned back into your details.
These tools only run fully if you have not opted out. If your browser sends a "Do Not Track" or "Global Privacy Control" signal, we switch advertising cookies and the Meta Pixel off, and Google's tools receive only anonymous counts without cookies. You can also opt out yourself:
- In your browser settings: block or delete cookies, or turn on Do Not Track or Global Privacy Control
- Google: manage or turn off personalised ads at adssettings.google.com, and turn off Google Analytics for your browser at tools.google.com/dlpage/gaoptout
- Meta (Facebook and Instagram): choose how your activity is used for ads at facebook.com/adpreferences
The Android app uses Google Analytics for Firebase and Firebase Crashlytics to understand how the app is used and to find crashes. They collect anonymous usage and crash data, such as the screens opened, the app version, your phone model and Android version, and a random installation ID. They do not receive your name, phone number or address.
7. How long we keep it
- Account data — while your account is active, and up to 12 months after you close it
- Order and payment records — up to 6 years for tax and accounting
- Call and chat records — up to 6 months
- Appointment records — up to 12 months after the appointment
- Seller applications — we use what you send at blynk.lk/seller only to call you about selling with Blynk, keep it for up to 12 months, and delete it when you ask us to
- Marketing data — until you opt out
8. Security
We protect your data with access controls, encrypted connections (HTTPS) and limited staff access. Riders see only the details needed for their delivery. No system is fully secure. If a breach is likely to harm you, we will notify you and the Data Protection Authority as the law requires.
9. Your rights
Under the PDPA you can ask us to:
- Give you a copy of your personal data
- Correct inaccurate or incomplete data
- Delete your data, where we no longer need it by law. To delete your Blynk account, use Profile -> Delete account in the app, or follow the steps at https://blynk.lk/delete-account
- Stop or limit certain uses, including marketing
- Withdraw consent you gave earlier
Send requests to [email protected]. We will respond within 21 working days. If you are not satisfied, you may complain to the Data Protection Authority of Sri Lanka.
10. Children
The Platform is not intended for children under 18 without a parent or guardian. We do not knowingly collect data from children without that consent.
11. Changes
We may update this policy. The new version will be posted here with a new date, and important changes will be announced in the app.
12. Contact
- Email: [email protected]
- Phone / WhatsApp: Call us or WhatsApp us
- Hours: 8 AM – 9 PM, every day